How to name your raffle business: ideas, checks and words to avoid
Your name goes on your website, your ads, your social pages and every winner announcement. A good one is easy to remember, says what you do, and is free to use everywhere you need it. Here's how to choose a name for your raffle business, with ideas to get you started and the checks to do before you commit.
- Keep it short, easy to say and easy to spell.
- Make it clear you run raffles or prizes, or tie it to your niche or your area.
- Check Companies House, the trade mark register, domain names and social handles before you decide.
- Some words need permission to use, and some are best avoided.
Name patterns that work
Most raffle business names follow a few simple patterns. Mix and match these to find something that fits you:
- Your area plus a raffle word: [your town] Raffles, [your county] Prizes
- Your niche: a word from your hobby or prize type, plus Prizes, Wins or Raffles
- A feeling: words like Lucky, Bright, Golden, Dream or Star, plus a raffle word
- Alliteration: two words starting with the same sound are easy to remember
- Your own name: [your name]'s Raffles or [your name]'s Prize Club, if you're the face of the business
Useful raffle words include Raffles, Prizes, Wins, Draws, Comps and Club. Use them to build a shortlist of five or six names, then run each one through the checks below.
What makes a good name
- Short and easy to say out loud, for live draws and word of mouth
- Easy to spell, so people can find you
- Clear about what you do
- Room to grow: a name tied to one prize type or one town can feel limiting later
- Free to use as a company name, a domain and a social handle
The checks to do before you decide
Companies House
If you're setting up a limited company, its name can't be the "same as" an existing one. Companies House says two names are the same "if they are so similar it's likely to confuse the public about which company is which". Small differences, like accents, adding "& Company" or adding "Ltd", don't make a name different.
Some words need permission before you can use them in a company or business name. Examples on the Companies House list include British, Royal, Charity, Trust, Foundation, Bank and Fund. Using a sensitive word without approval can be an offence.
Trade marks
Search the UK Intellectual Property Office trade marks register as well. Companies House recommends it, because a name that's free at Companies House can still infringe someone else's trade mark.
Domain and social handles
Check that the .co.uk and .com domains are available, along with the handles you'll need on Facebook, Instagram, TikTok and anywhere else you'll post. The same name everywhere makes you easier to find and to trust.
Say it out loud
Read it aloud, type it into a phone, and imagine saying it on a live draw. If people would ask "how do you spell that?", keep looking.
Words to avoid
Avoid words that make your raffles sound like gambling, and anything that promises easy money. They suggest something your business isn't, and they can cause problems with banks, payment providers and ad platforms, all of which look closely at raffle businesses.
Your brand name and your company name
You can trade under a brand name that's different from your registered company name. If you do, your registered company name still needs to appear on your website, for example in your footer and your terms and conditions.
How Reffle helps
Once you've chosen your name, we build and style your site around your brand, with your colours, logo and fonts, on your own domain. We also help you set up your company, business bank account and Reffle Pay, so everything matches from day one.
Ready to get started? Book a free demo.
This guide is general information, not legal advice. Source: Companies House, Incorporation and names, including Annex A on sensitive words (gov.uk, updated October 2026). Last checked October 2026.
